montbell - miki yoshihito

Montbell for Mountaineers

Best support during natural disaster & Mountainer

Outside producer and retailer montbell is one of many companies without delay laid low with the march eleven earthquake and tsunami.

“we had three stores in sendai, with the only in the sendai port place completely destroyed with the aid of the tsunami,” says organization ceo isamu tatsuno. “fortunately all our employees adequately escaped.

the shop in the izumi location become additionally destroyed with the aid of the earthquake, but our flagship shop in aoba-dori in the center of sendai was safe.”

in place of work first on rebuilding the shops, montbell did what it had achieved sixteen years in advance at some point of the kobe earthquake: employees at once mobilized to provide remedy to the ones laid low with the tragedy.

“we at the beginning thought we ought to use the sendai flagship save as a base for helping the human beings,” tatsuno stated. “however we found it simply wasn’t massive sufficient.”

worried with the nuclear plant scenario — with little dependable records coming in — the efforts were shifted to tendo metropolis in yamagata, just 40 to 50 minutes from sendai and, as tatsuno says, shielded in element with the aid of mt. zao.

History background of useing Monthbell

Throughout the kobe earthquake in 1995, montbell turned into a far smaller corporation; nonetheless, it donated 2,000 sound asleep luggage, 500 tents, numerous other tools and inclined fingers—both personnel and volunteers. this time the effort was loads larger.

the employer hooked up a form of base camp within the town, getting access to a large, unused electronics manufacturing unit.

“Then we started taking in items donated by using clients at our 75 shops around the us of a,” he said. “the government wouldn’t take delivery of donations from the majority, but we’d. blankets, on the spot ramen — anything became adequate at our shops.”

Maintaining with his climbing analogies, tatsuno says they then set up their “attack camp” in tome, miyagi, inland from the hard-hit metropolis of ishinomaki. within the first month, extra than 300 heaps of goods were despatched thru tome and directly to humans for the duration of the region.

“We also amassed more than ¥35 million which we used to buy matters inclusive of heating oil, underwear, hygiene merchandise and diapers,” he says. “but we additionally exceeded out cash — 10,000 yen consistent with character to anybody, toddlers to seniors, with a message from us.”

But montbell is thinking long run as properly. “when i used to be in the place ultimate week, i made the selection to buy 2,2 hundred tsubo of land in tome,” tatsuno said.

“we’re going to use local timber and nearby carpenters to construct a set domestic there. it’s going to use sun electricity, biomass wood chip heating system and could be supported through the local people.”

What he and his employees have discovered is that humans dwelling alone in government-furnished housing are very lonely. the goal tenants, he says, might be orphans, kids with just one determine or human beings residing on my own.

“Residing with children will assist motivate seniors and others who are by myself, even as the kids also advantage from the affection of the older humans. we notion this would be the excellent aggregate.”

he adds that, after the building serves its motive for housing those displaced by the catastrophe, montbell plans to use it as a “sansonjuku” (nature school).

“This is handiest the first step, although,” tatsuno adds. “we’re best constructing one domestic now, however as a subsequent step we’re considering constructing a network of two hundred to 300 homes.

they gained’t be dependant on nuclear power but will use solar and other natural energy sources. i’ve the help of the mayor of tome, and we’re speaking with each neighborhood and international corporations for guide.”

Corporations for guide

“The mountains are a person’s world…” nicely, now not any extra. these beyond few years, in japan “yama woman (mountain lady)” that means females who revel in the outside in elegant outdoor clothes have end up a trend.

they specially have become popular at outdoor song fairs, wherein they dressed in diverse colorful outdoor clothes to experience music and the outdoors. of direction, even now, mountain climbing is nicely preferred by means of the center-aged as properly,

to loosen up, for exercise, or for his or her situation closer to ecology. it isn’t an overstatement to mention that the people’s interests closer to nature and outside sports activities are higher than ever amongst all ages.

Traits of Mont-bell

However the beautiful nature can every so often be harsh. at times like this, outfits and tools that are specifically made for out of doors use can give you a danger to rest or even be a lifesaver.

because it concerns one’s life, the traits which are required are an awful lot more extreme than the clothes we wear or use in our daily existence. each out of doors equipment brand is searching for for superior material,

sewing techniques and designs which could keep the excessive traits to survive inside the wind and rain, however
also be light-weighted, compact and comfortable. the distinctive functional beauty of outside clothes has emerge as a genre of its personal.

Mont-bell for sports

Many out of doors sports activities originate in western nations, so big names in outside merchandise should be western brands…you may think. no longer exactly. truely, right here in osaka, japan,

we have one of the high-quality outside product brands inside the international… mont-bell. they have got clothing and equipment for mountaineering, camping, canoeing, fishing, biking and all other outside sports.

one of the international’s biggest usual out of doors product manufacturers – it truly is mont-bell.The house of japan’s main outdoor product emblem, mont-bell, is in nishi-ku, osaka.

they were a famous emblem amongst out of doors fans for a long time because their merchandise are useful, dependable and beneficial and they’re offered at an inexpensive charge. their products also are famous round the world and are bought inside the usa, switzerland, south korea, china, taiwan and singapore.

Mont-bll shops in japan

If you have in no way stumble upon their products, you ought to go to one of their shops there are 77 mont-bell shops in japan (as of march, 2013). you may be amazed at their huge range and line-up they have got.

a diffusion of outfits, footwear, backpacks, tents, cooking gear, and so forth. to pick from to suit any purpose or climate.

all of these merchandise are made to “have amusing” exterior. by way of in reality seeing them and touching them, believe the way to use them… you will absolutely end up excited and look ahead to having a laugh outside with them.


Monthbell (1)